Datacolor Previews Simplified, Powerful New Color Formulation Software at K-Show, Oct 25 - Nov 1, Dusseldorf, Germany and ICE, Atlanta, GA, November 5-7

ChromaCalc 3.0 – the world's fastest, easiest, most powerful color control system

Anyone who has worked with a sophisticated color formulation program understands the benefits, but also the effort involved in conforming internal procedures to the software. Using a color formulation program often meant following someone else's idea of how the work should flow, resulting in too many steps, too many menus, and, ultimately, too much time working the program instead of getting the work done. Datacolor, a worldwide leader in color technology for the plastics industry, changes all that with the preview of ChromaCalc 3.0 at the K-Show, held this year from October 25 - November 1 in Dusseldorf, Germany and ICE, Atlanta, GA, November 5-7.

ChromaCalc 3.0 responds intelligently to available data from wherever users are in the color matching sequence. In essence, all color matching and correction functions appear and run from one convenient screen. Single screen operation is an enormous time saver, and it also creates a system that is incredibly easy to use. ChromaCalc employs point and click simplicity to find a pertinent page, forward and backward navigational arrows to easily move through jobs, and key words to go to just the right ingredient, formula or sample.

"We've leveraged our considerable color management experience to great advantage," states Jaime A. Gómez, Ph.D., Datacolor Vice President and Business Manager for Paint and Plastics. "Datacolor has kept all the expert-based benefits of SmartMatch®, for example, but we've put this 'self learning' ability within a unique architecture. As a result, ChromaCalc is like nothing the industry's seen before. It goes way beyond the same formulation and correction routines housed in a few new windows to create a totally new color matching program that's at once more powerful and yet simple to learn and operate."

ChromaCalc 3.0 highlights include:

• A virtual notebook, Formula Central™, that streamlines the entire color matching process from a single screen as well as remembers details such as unique job record captures and storage for every step along the way.
• Standard job templates that eliminate the need for double data entries, saving time, reducing errors, and making it easier to repeat the process.
• Customizable job templates that control every function from one place, from handling basic substrates and colorant groups to more complex tasks such as learning algorithms and matching methods.
• Fast, effective data management, from hazard ratings and customer approvals to light fastness or order numbers, for easy query and access.
• An advanced matching optimizer for easy weight formula results based on a variety of complex, color matching criteria.
• An interactive formula grid for heightened accuracy, allowing formulas to be simultaneously viewed at the component level and base level.
• Gloss compensation that ensures color consistency between standards and varying product finishes.

Developed for higher productivity, lower cost, and better quality, ChromaCalc 3.0 features a proprietary and robust modern architecture. It is designed to fully integrate with the Datacolor family of related color control technology, including the industry-leading color quality control program, ColorTools 3.0.

For information on ChromaCalc3 .0, contact Jaime A. Gómez, Ph.D., Vice President and Business Manager for Paint and Plastics, Datacolor, by telephone at 609-924-2189 or by email at JGomez@datacolor.com.

Datacolor, 5 Princess Road, Lawrenceville, NJ 08648. Tel: 609-924-2189 ; Fax: 609-895-7472 .