Brexit and the weak pound is proving good for export business, according to vacuum-former Belgrade Polymer Products, which has invested in new equipment and extra staff to meet demand for an increase in orders.
At the start of the year, the Wellingborough-based company secured a four-fold rise in orders for its plastic pail liners from a long-standing European customer. The polypropylene (PP) and LDPE pail liners are used to protect a variety of goods, from chemicals and cosmetics, to food and pharmaceutical products.
Belgrade’s General Manager, Patrick Burke comments: “As a result of Brexit and the devaluation of sterling, it’s become more advantageous for UK businesses to secure sales from Europe. Recent negotiations with our European customer have yielded an increase from around 100,000 to 500,000 liners per annum.”
To cope with the uplift in production, Belgrade is maximising existing production capacity with extra shifts alongside investment in a new polymer blender. Patrick continues: “Of course, it’s not just Brexit. But I believe it’s helped to give us an audience, which has increased and given us the prospect of selling the added-value concept and to close these sales opportunities, certainly in Western Europe.
“Our customer likes the fact that we are more responsive and says the reason why they buy from us is because our quality, service and communication are better.”
Emphasising Belgrade’s focus on quality and maintaining the highest product specifications, Patrick adds: “Ultimately, doing business is about developing the customer relationship and common objectives or interests. I think business people tend to lose that and become too focussed on numbers and not the relationship. In today’s challenging marketplace, I think both are equally important.”
SOURCE: Belgrade Polymer Products